L'art de la victoire

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In this candid and riveting memoir, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as a daring start-up and its evolution into a globally recognized brand. In 1962, fresh out of business school, Knight borrowed $50 from his father to import high-quality, low-cost athletic shoes from Japan. Selling from the trunk of his lime green Plymouth Valiant, he grossed $8,000 in his first year. Today, Nike’s annual sales exceed $30 billion, making it the epitome of successful startups, with the swoosh symbol becoming an iconic representation worldwide. Despite his achievements, Knight has remained a mystery, but now he reveals his journey with humility and humor, starting from a pivotal moment at 24 when he chose to pursue an unconventional path. He recounts the risks and setbacks he faced while building his dream, alongside the early triumphs. Central to his story are the formative relationships with his first partners and employees—a diverse group who became a close-knit team. Together, driven by a shared mission and a belief in the spirit of sport, they transformed a simple idea into a revolutionary brand that changed the landscape of athletic wear.