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Parametry
- 570 stron
- 20 godzin czytania
Więcej o książce
Retailing, 6e paves the way for some of the most diversified career opportunities available in today's and tomorrow's marketplace. The latest edition introduces a "how to" approach to the dynamic world of retailing with a strategic planning and marketing focus that make study rewarding for both career-oriented students and instructors. The text covers all critical issues for anyone pursuing a retail career as an owner, manager, or employee. The authors relate a pragmatic point of view without sacrificing the conceptual and analytical foundation necessary for a complete introduction to the field.
Zakup książki
Foundations of Retailing, Joseph Barry Mason, Morris L Mayer, Hazel F. Ezell
- Język
- Rok wydania
- 1984
- Oprawa
- (twarda)
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Metody płatności
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- Tytuł
- Foundations of Retailing
- Podtytuł
- Second Edition
- Język
- angielski
- Wydawca
- Business Publications, Inc.
- Rok wydania
- 1984
- Oprawa
- twarda
- Liczba stron
- 570
- ISBN10
- 0256029423
- ISBN13
- 9780256029420
- Seria
- Tagi
- Opis
- Retailing, 6e paves the way for some of the most diversified career opportunities available in today's and tomorrow's marketplace. The latest edition introduces a "how to" approach to the dynamic world of retailing with a strategic planning and marketing focus that make study rewarding for both career-oriented students and instructors. The text covers all critical issues for anyone pursuing a retail career as an owner, manager, or employee. The authors relate a pragmatic point of view without sacrificing the conceptual and analytical foundation necessary for a complete introduction to the field.