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- 272 strony
- 10 godzin czytania
Więcej o książce
Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a research-based model for creating and implementing public relations programs that will generate desired results and improve an organization’s ROI. Written as a highly accessible hands-on guide, Unleashing the Power of PR explains how to use market research methods to plan and evaluate public relations programs scientifically. The author explores the benefit of learning to speak to senior executives in a way that will improve communications and ultimately help strengthen PR performance and results. In addition, the book debunks common myths―such as “PR is impossible to measure!”―that undercut the effectiveness of PR and obscure its real value.
Zakup książki
Unleashing the Power of PR, Mark Weiner
- Język
- Rok wydania
- 2006
- Oprawa
- (twarda),
- Stan książki
- Bardzo dobry
- Cena
- 24,93 zł
Metody płatności
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- Tytuł
- Unleashing the Power of PR
- Podtytuł
- A Contrarian's Guide to Marketing and Communication
- Język
- angielski
- Autorzy
- Mark Weiner
- Wydawca
- Jossey-Bass
- Rok wydania
- 2006
- Oprawa
- twarda
- Liczba stron
- 272
- ISBN10
- 0787982792
- ISBN13
- 9780787982799
- Seria
- Tagi
- Opis
- Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a research-based model for creating and implementing public relations programs that will generate desired results and improve an organization’s ROI. Written as a highly accessible hands-on guide, Unleashing the Power of PR explains how to use market research methods to plan and evaluate public relations programs scientifically. The author explores the benefit of learning to speak to senior executives in a way that will improve communications and ultimately help strengthen PR performance and results. In addition, the book debunks common myths―such as “PR is impossible to measure!”―that undercut the effectiveness of PR and obscure its real value.