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Marketing Planning and Strategy

Parametry

  • 843 strony
  • 30 godzin czytania

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Marketing: Planning and Strategy focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategies, make strategic decision, and implement strategies.

Zakup książki

Marketing Planning and Strategy, Subhash C. Jain

Język
Rok wydania
1996
Oprawa
(miękka),
Stan książki
Dobry
Cena
24,83 zł

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Tytuł
Marketing Planning and Strategy
Język
angielski
Rok wydania
1996
Oprawa
miękka
Liczba stron
843
ISBN10
0538852836
ISBN13
9780538852838
Seria
Tagi
Biznes
Opis
Marketing: Planning and Strategy focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategies, make strategic decision, and implement strategies.