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Strategic Management And Competitive Advantage
Concepts And Cases, Third Edition, International Edition
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For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.
Wydanie
Zakup książki
Strategic Management And Competitive Advantage, Jay B. Barney, William S. Hesterly
- Język
- Rok wydania
- 2010
- Oprawa
- (miękka)
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- Tytuł
- Strategic Management And Competitive Advantage
- Podtytuł
- Concepts And Cases, Third Edition, International Edition
- Język
- angielski
- Autorzy
- Jay B. Barney, William S. Hesterly
- Wydawca
- Pearson
- Rok wydania
- 2010
- Oprawa
- miękka
- Liczba stron
- 656
- ISBN10
- 0137042876
- ISBN13
- 9780137042876
- Seria
- Tagi
- Biznes
- Opis
- For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.