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The New Marketing Manifesto

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  • 256 stron
  • 9 godzin czytania

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To succeed in the new world, people need to follow new rules. This book sets out the 12 new rules of marketing for anyone aiming to build tomorrow's successful company and brands. Some of the rules include tapping basic human needs, building communities of interest and using strategic creativity.

Zakup książki

The New Marketing Manifesto, John Grant, Igor Grant

Język
Rok wydania
1999
Oprawa
(twarda),
Stan książki
Dobry
Cena
32,29 zł

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Tytuł
The New Marketing Manifesto
Język
angielski
Rok wydania
1999
Oprawa
twarda
Liczba stron
256
ISBN10
0752821067
ISBN13
9780752821061
Seria
Opis
To succeed in the new world, people need to follow new rules. This book sets out the 12 new rules of marketing for anyone aiming to build tomorrow's successful company and brands. Some of the rules include tapping basic human needs, building communities of interest and using strategic creativity.