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Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing. Author Biography: Al Ries is perhaps the world's best-known marketing strategist. He is the coauthor of such international bestsellers as The 22 Immutable Laws of Branding and Positioning: The Battle for Your Mind and the author of Focus: The Future of Your Company Depends on It. His daughter Laura Ries is a graduate of Northwestern University and a partner in their marketing strategy firm, Ries & Ries in Roswell, Georgia. She is the coauthor of The 22 Immutable Laws of Branding. Together they speak and consult with major companies around the globe.
Zakup książki
Die 22 unumstößlichen Gebote des Marketing, Al Ries, Jack Trout
- Język
- Rok wydania
- 2001
- Oprawa
- (miękka),
- Stan książki
- Dobry
- Cena
- 57,21 zł
Metody płatności
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- Tytuł
- Die 22 unumstößlichen Gebote des Marketing
- Język
- niemiecki
- Autorzy
- Al Ries, Jack Trout
- Wydawca
- Econ Tb.
- Rok wydania
- 2001
- Oprawa
- miękka
- Liczba stron
- 159
- ISBN10
- 3548700187
- ISBN13
- 9783548700182
- Seria
- Kategorie
- Tagi
- Biznes
- Oryginalna nazwa
- The 22 immutable laws of marketing
- Ocena
- 4,05 z 5
- Opis
- Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing. Author Biography: Al Ries is perhaps the world's best-known marketing strategist. He is the coauthor of such international bestsellers as The 22 Immutable Laws of Branding and Positioning: The Battle for Your Mind and the author of Focus: The Future of Your Company Depends on It. His daughter Laura Ries is a graduate of Northwestern University and a partner in their marketing strategy firm, Ries & Ries in Roswell, Georgia. She is the coauthor of The 22 Immutable Laws of Branding. Together they speak and consult with major companies around the globe.