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Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. Presented with irreverant but honest insights, their advice often flies in the face of conventional but not always successful wisdom. They explore marketing campaigns that have succeeded and those that have failed, why good ideas never lived up to expectations, and offer their own ideas on what would have worked better.
Zakup książki
The 22 Immutable Laws of Marketing, Jack Trout, Al Ries
- Język
- Rok wydania
- 1994
- Oprawa
- (miękka)
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- Tytuł
- The 22 Immutable Laws of Marketing
- Język
- angielski
- Autorzy
- Jack Trout, Al Ries
- Wydawca
- HarperCollins
- Rok wydania
- 1994
- Oprawa
- miękka
- Liczba stron
- 143
- ISBN10
- 0006383459
- ISBN13
- 9780006383451
- Seria
- Kategorie
- Tagi
- Biznes
- Oryginalna nazwa
- The 22 immutable laws of marketing
- Ocena
- 4,05 z 5
- Opis
- Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. Presented with irreverant but honest insights, their advice often flies in the face of conventional but not always successful wisdom. They explore marketing campaigns that have succeeded and those that have failed, why good ideas never lived up to expectations, and offer their own ideas on what would have worked better.