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The book challenges conventional beliefs about strategic success, arguing that fierce competition leads to a "red ocean" of bloody rivalry, while sustainable success is achieved by exploring "blue oceans"—new markets with significant growth potential. Drawing on over 150 strategic analyses spanning more than a century and 50 industries, it offers a systematic approach to making the competition irrelevant. The authors present a revolutionary framework for strategic thinking, demonstrating how to unlock new markets where competition is not a factor. This influential work is highly recommended by numerous leaders as essential reading for managers and business students alike.
Zakup książki
Blue Ocean Strategy. 블루오션전략, Renée Mauborgne, W. Chan Kim
- Język
- Rok wydania
- 2005
- Oprawa
- (twarda)
Metody płatności
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- Tytuł
- Blue Ocean Strategy. 블루오션전략
- Język
- angielski, koreański
- Autorzy
- Renée Mauborgne, W. Chan Kim
- Wydawca
- Kyobo Mun'go
- Rok wydania
- 2005
- Oprawa
- twarda
- Liczba stron
- 328
- ISBN10
- 8970856579
- ISBN13
- 9788970856575
- Seria
- Kategorie
- Tagi
- Biznes, Przywództwo, Strategia
- Pierwsze wydanie
- 2005
- Oryginalna nazwa
- Blue Ocean Strategy
- Ocena
- 4 z 5
- Opis
- The book challenges conventional beliefs about strategic success, arguing that fierce competition leads to a "red ocean" of bloody rivalry, while sustainable success is achieved by exploring "blue oceans"—new markets with significant growth potential. Drawing on over 150 strategic analyses spanning more than a century and 50 industries, it offers a systematic approach to making the competition irrelevant. The authors present a revolutionary framework for strategic thinking, demonstrating how to unlock new markets where competition is not a factor. This influential work is highly recommended by numerous leaders as essential reading for managers and business students alike.